Meet Organico BASICS. The brand new way for you to quickly identify the products that hit that sweet spot between sustainable, healthy, and affordable. Because healthy shopping for your family shouldn’t cost the earth.
Not just some ultra-processed ‘budget’ range
Organico BASICS is our new category for the ‘everyday’ products that see a family through month after month.
All kudos for the concept goes to our team member, Russell.
There was a time when he wanted to save as much money on groceries as possible. But he didn’t want to convert to a ‘cheap diet’ of ultra-processed foods in packets… which, you’ve probably noticed, is mainly what mainstream supermarkets offer in their budget range.
Is the savings ever worth eating excessive amounts of refined oil, sugar, and salt? Russell didn’t think so.
He saw the value in being able to quickly spot the high quality, affordable, wholesome foods in a health food shop, ensuring that his budget was stretching as far as possible.
So he encouraged us to come up with a way to highlight the ‘basic’ products that offer best value for money in Organico.
And that’s how Organico BASICS was born.
BASICS shows you what’s organic, healthy, and affordable
There’s a perception that healthy and sustainable shopping costs major €€€. Organico BASICS disproves that.
When you see the Organico BASICS label in the shop, or when you shop the Organico BASICS category online, you know you’re getting a great quality product at a price we’ve worked hard to minimise for you.
In some cases, we’ve bought in bulk so we can offer you the lowest price possible. In others, we’ve scrutinised multiple brands until we’ve found the one where quality and affordability align.
It’s not just foods you’ll find in Organico BASICS. Sustainable nappies, clean supplements, eco-friendly cleaning products, and natural toothpastes are all there as well.
Rachel’s guide to eating ‘BASICS’ for a day
So how do you turn Organico BASICS into a full day of menus? Hint: You don’t have to. Rachel’s already done the work for you.
Her meal suggestions draw entirely from the Organico BASICS range. So you can eat organic without spending more than you’re comfortable with.
Pro tip: Look for the option to buy a case and save a further 10% on most products.
We didn’t exactly plan it this way, but the timing of Organico BASICS couldn’t be better. It’s arrived just as the cost of living has taken an upward turn.
With that in mind, we hope this new category of products gives you the extra wiggle room in your shopping budget, so you never have to choose between quality and price.
Because no matter what's going on in the world, we’ve got your BASICS covered.
Brilliant concept and idea- well done Russell!! Now hopefully a bit of joint up thinking among other outlets around the country might create a "brand" that can compete with the supermarket chains- and get those prices down for yee with better buying power- best of luck with all
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